Toyota. World famous brand

The iconic Toyota brand has changed the way we view vehicles. After all, Toyota has set itself a very high goal - the company not only produces high-quality and comfortable cars, but also goes ahead of the entire global automotive industry. No wonder the company's slogan is the words: "Toyota. Moving Forward".

Now Toyota is in second place in terms of sales (after General Motors). And in terms of financial performance, it caught up with such a well-known company as Ford.

But how did the Japanese firm manage to achieve such success? Why did the Toyota brand become famous all over the world?

First of all, the popularity of the auto giant Toyota is associated with unusual promotions that the company constantly arranges. For example, Toyota has targeted the younger generation in one of its advertising campaigns. And this publicity stunt justified itself. Another successful promotion was the refurbishment of outdated but popular Toyota Corolla models.

However, advertising campaigns alone will not achieve worldwide recognition. And Toyota decided to take the lead by inventing something completely new in the automotive industry. In 1997, Toyota introduced the world's first mass-produced hybrid car. The new technology of these amazing machines consisted in a completely unusual engine that combined the familiar internal combustion engine with the familiar electric motor. This "know-how" Toyota was distinguished by a very high fuel economy and low environmental pollution. And the latter turned out to be very important at that time - when the struggle for a clean environment began.

Another interesting decision was the idea of Toyota to team up with its main competitor - Nissan - in the fight to improve the quality of products.

All these innovative ideas of Toyota paid off and today the company is on the wave of success.

But until now, Toyota has been actively working to improve the quality of its own products and convenience for owners, maintaining the image of its brand. It was Toyota who were the first to introduce electronic sensors into their cars that avoid collisions and orient the car in space (these cars began to be called self-parking).

So the whole world is now confident in Toyota - if they release something new, then in the very near future it will become the standard for the global automotive industry. And the Toyota brand has proven to be trustworthy and leading the way.

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