Hard Rock Cafe. World famous brand
Hard Rock Cafe is one of the world famous and iconic brands. But the main point is that this brand is really unique and has launched a new direction in business, called "eaterainment" (entertainment during eating), which was taken by many other companies afterwards. However, neither of them could ever perform this idea like Hard Rock Cafe did.
So what's so unique about Hard Rock Cafe?
First of all, the direct connection with world famous music genre — rock and roll — is the main feature of the brand. In fact, Hard Rock Cafe is based on a quite simple idea of a casual cafe using rock and roll decor and memorabilia. However, this simple concept brought great success to the company, making them iconic.
Nowadays it's pretty difficult to separate Hard Rock Cafe from actual rock and roll. These concepts went hand in hand for so long that they settled in our minds as something indivisible, although rock and roll celebrities weren't always regulars of Hard Rock Cafe.
Nevertheless, Hard Rock Cafe managed to become an essential part of rock and roll culture. But it wasn't the main point that they played rock and roll music at Hard Rock Cafe. During the rise of rock and roll it was a common tradition to listen to this music while having lunch or dinner in many households, which became a special part of the lives of many Americans.
Going to Hard Rock Cafe is like going to rock and roll museum. All the restaurants were buying plenty of items related to rock and roll such as clothing, musical instruments, posters, gold records, music manuscripts and so on, attracting people from all over the world who desires to get into the world and life of rock and roll. In total, Hard Rock Cafe owns at least sixty thousand items, including Jimi Hendrix’s guitar and John Lennon’s famous glasses, the total value of which exceeds thirty million dollars. If you divide the number of these items by the number of existing Hard Rock Cafes (and there are at least one hundred of them, located in forty countries around the world), then each of the cafes owns at least six hundreds of such exhibits.
The unique idea of Hard Rock Cafe didn't go unnoticed and brought incredible results due to its specific theme, associated with one of the most famous movements of the 20th century. Rock and roll wasn't only about music, but also a lifestyle. Hard Rock Cafes didn't only become second homes for many rock and roll fans, but also received worldwide recognition and attracted people from all the countries, and not only from rock and roll fans.
After all, the popularity of Hard Rock Cafe only keeps growing, receiving its deserved recognition for its individuality, keeping its old traditions and iconic style which is going to become even more influential, more powerful and meaningful.
Other famous iconic brands:
• Guinness. Famous iconic brand
• Goodyear. Famous iconic brand
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