Tiffany & Co. Famous iconic brand

One of the truly iconic brands associated with luxury is undeniably Tiffany & Co. This brand is known, first of all, thanks to the cult film with the famous actress Audrey Hepburn "Breakfast at Tiffany's". Secondly, the brand is known for one of the most famous diamonds, which bears the name "Tiffany". So the Tiffany & Co brand will forever remain in the memory of mankind, even if suddenly the company itself one day disappears forever.

The history of the Tiffany & Co brand can tell some more amazing examples of unusual, but very effective advertising. Since its inception, the company has very successfully chosen a special attribute for the brand - a blue box. But blue has long been one of the most important attributes of luxury, because blue paint during the Renaissance was the most expensive and most difficult. And Tiffany & Co has always associated its products with blue, which gave the brand an additional "guarantee" of luxury. And so far, all Tiffany & Co products, even not the most expensive ones (and the company has such ones), must be packed in a branded blue box.

The second significant and successful find was the film "Breakfast at Tiffany's", where the heroine constantly walks along the streets with Tiffany & Co. boutiques. And nothing contributes to popularity like a cult film that has been doing free advertising for the company and brand for so many years.

Also, Charles Tiffany very successfully began trading in yellow diamonds. Once, he even got a large diamond in his hands, which was included in the list of the largest and most famous diamonds. This diamond was named "Tiffany" and again for many years this diamond has been doing free advertising for the company. And in general, what can say more about luxury than diamonds?

Another hit was the release of the Tiffany Blue Book, which was the first retail catalog to appear in the US. Of course, this catalog became quite famous and also turned out to be a very good advertisement for the company and the Tiffany & Co brand.

Also, Tiffany & Co can boast that it was they who received an order from the US government to change the official seal of the country. To this day, the print design, made by Tiffany & Co, adorns the US dollar bill. And what can be an attribute of luxury, if not money?

So it is not surprising that true luxury is associated primarily with the Tiffany & Co brand. And that is why Tiffany & Co branded jewelry (and Tiffany & Co mainly deals with jewelry) sells well all over the world. And even inexpensive silver items are considered truly luxurious if they are made by Tiffany & Co.

In many countries of the world, Tiffany & Co products are very popular, respected by the elite and recognized as truly luxurious. And this is how the Tiffany & Co brand will remain in the history of mankind.

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