Coca-Cola. World famous brand
There is probably nothing more popular in this world than Coca-Cola. It is not for nothing that the Coca-Cola brand is still the most expensive brand. Now, there is probably no person in the world who does not know what Coca-Cola is.
However, few people know the history of Coca-Cola. This drink was invented by pharmacist John Pemberton. In 1885, in his pharmacy in Columbus, Georgia, he registered the nerve tonic Pemberton’s French Wine Coca. The composition of the drink was unusual - coca leaves (yes, the same coca from which the now illegal drug cocaine is made) and cola nuts. The name "Coca-Cola" was invented by Frank Robinson. By the way, the Coca-Cola logo also belongs to him - Robinson had calligraphy skills, and now his letters in the Coca-Cola emblem are considered the most recognizable handwriting in the world.
At first, the Coca-Cola drink was sold as a patented medicine "for all disorders", as a remedy for impotence, and also as an effective substitute for morphine (for those people who were too addicted to this substance). It may be hard for someone to believe, but there was a time (the end of the 19th century) when some drink manufacturers used coca leaves in the production of soft drinks - to "raise the tone".
Coca-Cola's entry into the market was not entirely smooth. But let's not go into the complexities of the succession of the creator and his business entrepreneurs. After all, people liked the drink, and gradually Coca-Cola became more and more popular. Soon Coca-Cola changed its owner and became a company. Also, coca was banned and only those leaves from which the "secret ingredient" was removed began to be used in the preparation of the drink.
It is worth telling about another significant event in the history of the brand - the creation of a unique Coca-Cola bottle, which was designed by Earl Dean. The appearance of the famous Coca-Cola brand bottle was a truly special event not only for the company, but for the entire history of the advertising business. It is not for nothing that in one Coca-Cola advertisement the brand bottle is presented as the second most perfect object in the world after the perfect egg shape.
The success of the Coca-Cola company could be measured by how many drinks appeared on the market that copied Coca-Cola - in just one year, the company sued 153 companies that made drinks imitating real Coca-Cola.
By the way, other companies were not the only ones trying to copy Coca-Cola. Once, Coca-Cola itself released a drink called New Coke, which tasted very similar to its main competitor, Pepsi, but Coca-Cola fans did not like it so much that New Coke quickly disappeared from the shelves, and in marketing textbooks this story is preserved as one of the biggest failures in the history of advertising.
Nowadays, Coca-Cola is produced and consumed all over the world, but, interestingly, the company still keeps the recipe for making the drink a secret. No less interesting is the fact that it was thanks to Coca-Cola that the world received the red-and-white, good-natured, fat Santa Claus. And another important fact - Coca-Cola really does remove scale and rust (all due to the content of orthophosphoric acid in the drink), destroys teeth and has a bad effect on the digestive tract.
However, Coca-Cola fans are not very concerned about the fact that the drink is not very healthy. After all, Coca-Cola is so tasty and attractive. And very, very famous. But none of the scientists can answer the question: do people drink Coca-Cola because it is one of the most famous brands, or has the Coca-Cola brand become the most expensive in the world because people drink so much Coca-Cola?
Other famous iconic brands:
• Chupa Chups. Famous iconic brand
• Clarins. Famous iconic brand
• Chrysler. Famous iconic brand
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