Guinness. Famous iconic brand
Among the great variety of brands in the beer industry, the Irish brand Guinness is probably the most famous.
Even those who have never tried Guinness in their lives, and those who prefer other alcoholic drinks to beer, know what Guinness is.
Guinness has truly become a true cult brand known all over the world.
Did Arthur Guinness think of such a success when he became the owner of a brewery, the price of which did not exceed 100 pounds?
Hardly. However, the special beer produced by Guinness quickly became a success.
And what is so special about Guinness?
Firstly, Guinness beer has a special dark red (initially, by the way, Guinness was black) color and a special taste (this is due to the fact that in the production of beer, coffee beans are roasted along with barley grain, on which the corporate color and taste of Guinness beer). Experts say that even if a person does not know what kind of beer he was given, he will always recognize the characteristic taste of Guinness if he has tried this beer at least once.
The second thing that contributed to the success of Guinness beer is its strength. Here, probably, no comments are needed.
And the third most important component of the success of Guinness beer is a longer shelf life compared to other brands of beer.
These three main leavers became the three pillars of the success of Guinness beer.
But that's not all. In its advertising campaign strictly adheres to traditions. And thanks to this specific advertising strategy, the Guinness brand has become clearly associated with something unchanging and eternal. Guinness has never used any publicity gimmick, no Guinness's publicity strategy is simple - it's something that is eternal, timeless and spaceless.
True, there is another very interesting fact associated with Guinness beer. For example, at one time, Guinness beer was considered ... medicine. And it's a fact, Guinness has been used as a remedy for all ailments - for pain, for digestive problems, for nervous disorders and insomnia problems. Of course, alcohol does have medicinal properties, and therefore Guinness beer was sometimes treated quite successfully, but still, few alcoholic drinks can boast of being used purely as a medicine.
Another successful advertising find by Guinness was an advertisement with the famous movie star Rutger Hauer - the famous actor's light-colored hair contrasted very well with the dark color of Guinness beer. So Rutger Hauer became a kind of Guinness mascot, which also contributed to the popularity of the brand.
Also, some experts attribute the success and popularity of Guinness beer to the fact that the name is very similar to the word "Genius" (that is, "Genius"). And at one time Guinness even used the slogan - "Pure genius", also noticing this similarity.
But, whatever the reason, Guinness is now undoubtedly the most famous and most iconic brand among an incredible number of different brewing brands. This is confirmed by the fact that 100 million cups of Guinness are drunk daily in the world. No other beer producer in the world can boast of such popularity.
So the Guinness brand will be known and popular in the world for a long time, and Arthur Guinness branded beer is not in danger of being forgotten soon.
Other famous iconic brands:
• Gillette. Famous iconic brand
• Goodyear. Famous iconic brand
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