Gillette. Famous iconic brand
One has only to mention about shaving (not necessarily even safe), as the cult brand Gillette immediately comes to mind.
What can you say about Gillette? It is world famous and is one of the ten most expensive brands on the planet. And why did it happen? Yes, because at least half of the world's population is forced to shave every day (and now only children and hermits do not use razors).
But why exactly Gillette?
When King Camp Gillette invented the safety razor, he couldn't get any financier to sponsor him. Entrepreneurs for some reason were not impressed with Gillette's invention.
However, King Gillette proved to be a reluctant fellow and eventually found the money and founded the Gillette Safety Razor Company. True, in the first year he managed to sell only 51 razor sets and 168 blades.
Not impressive, right? That's what no ads mean.
However, Gillette's invention was really good, as rumors about the appearance of an extraordinary razor that did not hurt the chin dispersed at such a speed that after two years, Gillette's company was selling up to 250 million of its branded razors.
Such success surprised even the creator himself. Meanwhile, the popularity of the razor (and the brand) is growing exponentially from year to year. Gillette soon overshadowed every other razor and blade manufacturer in the world.
However, Gillette does not stop there. And he creates the world's first razor for women - Milady Decolletee. Then he releases branded shaving foam, which further popularizes the Gillette brand around the world. And the novelty of the double-blade cassette finally rooted Gillette in first place.
The last major breakthrough was the invention of the three-blade razor cartridge, which is still in use today.
However, Gillette did not stop at all in development. They have truly global plans. For example, in one of its Napoleonic plans, Gillette is eager to team up with the well-known brand Duracell. Gillette also plans to acquire such well-known brands as Braun, Oral-B and others.
And if the company ever manages to translate its ideas into reality, then it will be very, very difficult to compete with the iconic Gillette brand.
Other famous iconic brands:
• EA Games. Famous iconic brand
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