Diesel. Famous iconic brand
The Diesel brand is notable primarily for its unusual advertising philosophy. After all, Diesel positions itself as a violator of any foundations.
Even the name of the brand Diesel speaks about it. After all, it was diesel that was relied upon in Europe when the oil crisis happened. So the very word Diesel was already associated with the avant-garde and change.
And the man who made Diesel is Renzo Rosso, who in his youth sewed exclusive clothes for himself and his friends. Parents, however, did not approve of their son's hobbies and drove him to work on the farm. But he resisted, and this resistance goes through the entire existence of Diesel.
To stand out, Diesel focused on today's youth, who craved innovation and something extraordinarily eccentric. Therefore, clothes that come out under the sign of the Iroquois Indian (Diesel emblem) immediately attracted radical youth.
But what made Diesel especially popular was, of course, a very unusual advertising campaign (obviously provocative and mocking) developed by Diesel and Paradiset. What is worth only one commercial, where the beauty of the highway demonstrates her charms, as a result of which she provokes an accident. While the trial is going on, the culprit collects tires and ... goes with them to swim in the pool (!). Or a video where a guy picks up earth in a backpack and pours it directly onto the carpet, and the rest of the family happily grabs vacuum cleaners and starts vacuuming the soiled carpet.
It is Diesel who owns the absolutely killer advertisement “How to smoke 145 times a day”, where a kick-ass beauty gives a simple answer to this vital question - “Who needs two lungs?”.
In general, Diesel is always funny and shocking (some videos were even forbidden to be shown on TV), with a complete lack of meaning (or the presence of some kind of anti-meaning). And everything can jibe Diesel - there are no restrictions or prohibitions for them. Accordingly, people who choose Diesel are focused on complete freedom and the absence of any framework. And no greyness!
And what kind of people, what kind of advertising and clothes - such is the Diesel brand.
Other famous iconic brands:
• Cosmopolitan. Famous iconic brand
• Courvoisier. Famous iconic brand
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Advertising
