Courvoisier. Famous iconic brand

One of the most unusual iconic brands is the French brand Courvoisier. The Courvoisier brand is often called the most sophisticated brand and the brand of luxury and chic. Also, this nonsense symbolizes high quality and old traditions. This brand is also known most of all among the elite. But at the same time, the brand is shrouded in a veil of secrecy. And, surprisingly, the Courvoisier brand really lives up to everything it stands for.

What kind of products are manufactured under the Courvoisier brand?

Cognac is produced under the Courvoisier brand. And this cognac is really one of the most elite cognacs in the world.

The history of the Courvoisier brand began with the fact that Felix Courvoisier brought several casks of amazing cognac from St. Helena, which the French sailors really liked and, from their suggestion, received the name "Napoleon's brandy".

Well, Courvoisier decided that the association with the legendary Napoleon was in his favor and put the words “Le Cognac de Napoleon” on the label, which means “Napoleon's brandy”. And even the branded bottles into which Courvoisier cognac was bottled received the name Josephine.

Another wise marketing decision of Courvoisier was that he kept the recipe of his branded brandy (the recipe is kept secret to this day) secret and created an image of an exclusive and expensive drink for him. So, when Courvoisier entered the world market, the golden elite immediately introduced themselves into the habit of drinking Courvoisier cognac. This was the best advertisement for Courvoisier's products. Courvosier even came up with the branded “House of Courvoisier” to give extra solidity to his own brand.

So very soon, in all the most famous VIP bars and restaurants, the exclusive and expensive cognac Courvoisier was mandatory on the menu.

Well, where the wealthy elite lives, there will always be creative people who, glorifying the bohemian life, of course, glorified its attributes - in particular, Courvoisier cognac. One of the most famous songs was written by P. Diddy himself together with Busta Rhymes - "Skip a sip of Courvoisier". Moreover, Courvoisier did not spend a dime on it.

However, for all its popularity, Courvoisier is very strict about the quality of its own drink. So the high price is only the merit of the brand. For example, in France, Courvoisier is the only one of its competitors to receive the highest quality award. Yes, and the world's leading experts recognize that Courvoisier is one of the best cognacs in the world, if not the best.

And finally, another amazing fact. When Courvoisier decided to expand production, what exactly do you think they wanted to produce? It is simply impossible to guess if you do not know the French well. And they decided to produce Courvoisier sexy underwear (!). Well, it is quite logical, although very original.

But the Courvoisier brand is associated primarily with elite expensive cognac. Now Courvoisier branded cognac is sold in 142 countries of the world, and at least 14 million bottles of this drink are consumed per year, despite the very high price of cognac. And now there is hardly a worthy competitor for the Courvoisier brand, which would be as good, so exclusive, so attractive, so unusual and as mysterious.

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