Chrysler. World famous brand
The Canadian brand Chrysler is one of the most iconic and most amazing brands in the world.
Firstly, the Chrysler brand has a special image associated with the Jazz Age in America, with the era of romance. Chrysler cars are strongly associated with such American cults as Scott Fitzgerald, Clark Gable or Bonnie and Clyde. Secondly, the company's strategy for advertising the presentation of branded products is very interesting: only Chrysler cars were presented with such epithets as "graceful", "elegant", "dreamy" or even "thoughtful". This is a special emotional version of presenting the brand and, in fact, the cars. Thirdly, from the day of its foundation to this day, Chrysler products have stuck to the classic design, by which you can always immediately recognize Chrysler cars.
However, despite the fact that Chrysler always pays tribute to the classics, the interior of their cars is always very modern (engines for Chrysler are produced by the German company Mercedes-benz). And that is why Chrysler cars are sold very well (as of 2006, the company sold over a million cars a year!). Moreover, Chrysler cars are sold well both in America and in Europe.
By the way, few people know, but during the Second World War, Chrysler produced very unromantic products - they produced tanks, and also very successfully - more than 25 thousand units of military equipment were produced at Chrysler plants. But the image of the Chrysler brand was never associated with war and, of course, the "war era" of Chrysler was very quickly consigned to oblivion. Although, Chrysler could have taken a few more epithets from that era, for example - "reliable", "protective", which would also suit the Chrysler brand quite well.
Chrysler always maintains its brand and this is what became the basis for high trust in the brand. So the Chrysler brand managed to occupy a special individual and unique niche in the world car market, and in this niche they have practically no serious competitors. More precisely, Chrysler did not just occupy a special niche, but rather was the creator of its niche.
So the Chrysler brand enjoys the trust of its customers (especially when the company introduced a seven-year (or - 70 thousand miles) warranty on its cars), respect for traditions, high demand and is a guarantor of quality and reliability, coupled with captivating emotionality, which is a special sign of the Chrysler brand.
Other famous iconic brands:
• Caterpillar. Famous iconic brand
• Campbell's. Famous iconic brand
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