Mercedes-benz. Famous iconic brand
The iconic brand Mercedes-benz is undoubtedly known all over the world. This brand stands for quality and prestige. No car brand in the world can match Mercedes-benz in terms of image prestige. Although there are cars and more expensive and even more prestigious.
However, the history of Mercedes-benz deserves a special relationship to the brand. The company was founded by Karl Benz, who patented the first car with an internal combustion engine in 1886.
Interestingly, Benz's main competitor was his relative Gottlieb Daimler, who in the same year and very close (only a distance of seventy miles) built his car. A little earlier, Daimler filed a patent for the first motorcycle with an internal combustion engine. So the history of cars with an internal combustion engine began in Germany.
Benz and Daimler would have been fit to join forces, but they began to compete. As a result, Benz emerged victorious from this confrontation. However, branded Mercedes-benz cars in the course of this struggle far outstripped the global automotive industry in terms of product quality. So it is no wonder that it was Mercedes-benz that became synonymous with quality and - later - prestige.
Mercedes-Benz has revolutionized the automotive industry a lot. And even today, the company finds new solutions to make its own cars even more comfortable, more convenient to drive and more prestigious. One of the latest innovations is an innovative electro-hydraulic braking system, which has become the standard of world braking systems, offered to the world at the beginning of the 21st century.
Until now, Mercedes-benz maintains the reputation of the car as a luxury item, not as a means of transportation. And people who care about prestige buy Mercedes-benz.
Of course, at the present time, such an approach to brand and product advertising does not always justify itself, but not in relation to Mercedes-benz. And although the company, in competition with other automakers, is forced to focus on pricing, nevertheless, in the production of Mercedes-benz cars, quality still prevails over price. Specifications, quality engineering, convenience and comfort of Mercedes-benz vehicles are superior to other car brands.
So people who prefer quality and prestige choose German cars from Mercedes-benz. Therefore, the cult brand of the German automotive company Mercedes-benz will be known for many years to come, even if the global car markets are filled with inexpensive and compact Korean and Chinese cars. After all, there will always be those who value prestige and quality above any money.
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