Nescafe. Famous iconic brand

It is worth saying the word "coffee", as the cult brand Nescafe immediately comes to mind. Although there are a lot of coffee producers in the world and Nescafe is not the best among them. However, no one can argue with this - the most popular. Among all non-alcoholic drinks, Nescafe is right behind Coca-cola. Why is the Nescafe brand so popular?

Maybe because it was under the Nescafe brand that instant coffee, invented by Max Morgenthaler, was first released? Or because, again, the first granulated and flavored coffee was produced under the Nescafe brand?

Yes, all this was a good help in working on the brand's popularity, but not only these inventions are important in the career of the Nescafe brand. After all, for a very long time instant coffee Nescafe was subjected to severe criticism. However, an effective advertising campaign and constant work on the quality of the drink eventually brought the proper results - consumers and experts finally recognized that instant coffee is no worse than ordinary coffee. And maybe even better. But at least it is much cheaper, faster to prepare and much more popular, as evidenced by high sales (according to statistics, humanity consumes 3,000 cups of coffee every second).

So now coffee is first of all the cult Nescafe brand, and only then everything else. And although real gourmets do not recognize instant coffee as coffee itself (but rather as a kind of coffee drink), ordinary people consume Nescafe with pleasure and believe that coffee should be just like that.

And now, when every minute counts for a modern person, the leadership of instant instant coffee is beyond doubt, and in this niche for a long time it is the cult Nescafe brand that will dominate all the others, since Nestle (namely Nestle is the number one company worldwide in food production - owns the Nescafe brand) has tried to make the words "coffee" and "Nescafe" sound like synonyms.

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