Moet & Chandon. Famous iconic brand
Iconic brand Moet & Chandon is not only a famous iconic brand, but also one of the oldest brands in the world. After all, Moet & Chandon began their activities in 1743. And the first client of the company was Louis XIV himself. And for a very long time, Moet & Chandon have been supplying their product to the royal table of England. For which they even received special approval from Queen Victoria herself.
Moet & Chandon produces world famous wine. This wine has received as many diplomas and awards throughout its existence as no other drink has. However, the taste of the drink is so delicious that it does not require any additional documents, which is confirmed primarily by the fact that for more than two and a half hundred years people in many countries have been drinking Moet & Chandon wine.
However, it is one thing to make wine for royalty, and quite another to make your own products popular among ordinary people. However, even here Moet & Chandon can boast that the first peak of their popularity came with the release of small bottles of wine - mini-Moet in the 1930s. Then, in almost all Parisian cafes, it was considered a special chic to order and drink mini-Moet.
But the fame of Moet & Chandon is connected not only with their products. For a long time, Moet & Chandon has been sponsoring all sorts of events, such as Fashion Week. So Moet & Chandon products have become clearly associated with fashion itself.
With the growing popularity of Moet & Chandon, it begins to think about how to sell its products not only in France, but also to sell branded wine abroad. That's just the participation of Moet & Chandon in all sorts of fashion shows, which, as a rule, attracts the attention of people and the press in many countries of the world, played into the hands. First, of course, Moet & Chandon opens its signature bar in London, and from there it begins to actively spread throughout Europe and quickly gains popularity all over the world.
By the way, now Moet & Chandon even keeps their own Vintage magazine, created primarily to advertise their own products.
Often, Moet & Chandon used the services of celebrities in their advertising campaign. For example, Moet & Chandon products were advertised by Naomi Campbell and Alexander McQueen.
Today, Moet & Chandon products are actively sold all over the world. According to statistics, one bottle of Moet & Chandon is opened every second in the world. And the total area of vineyards where grapes are grown for the production of Moet & Chandon branded wine is at least 770 hectares of land.
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