L`Oreal. Famous iconic brand
L`Oreal is one of the most interesting brands in the world. After all, it has its own peculiarity - this brand united other well-known brands under its wing, but at the same time retained their own individuality and helps their development, even if they compete with the L`Oreal brand itself.
Why is this being done? It's very simple - such competition creates ideal conditions for development. And the L`Oreal company is very vain in this regard and is eager to conquer as many peaks as possible (if not all at all).
It all started with the fact that the Parisian chemist Eugene Schuler invented hair dye in the early twentieth century. Having no capital, Schuler was forced to produce dye at night, and during the day he ran around all the Parisian beauty salons, offering his invention.
Schuler's paint was a success, so he soon amassed capital and founded his own company, which eventually became known as L`Oreal.
With the development of the company and the increase in profits, L`Oreal buys up the Monzaron company, which begins the production of another great invention of Schuler - shampoo. Only now, Shuler's shampoo is not released under the L`Oreal brand, but under its own name - Dop.
From this, apparently, it went that each new invention of L`Oreal received its own name, and as a result, many of them became no less famous brands than the founding brand. And each brand bought was not absorbed by the company, but retained its originality.
So L`Oreal became not just a brand of any branded products, but something completely unusual - a kind of multi-brand, within which separate brands with their own specialization exist quite autonomously. Moreover, many of these brands are very successful and world famous - these are Maybelline, Lancome, Guy Laroche and others.
So now L`Oreal is called behind the eyes only as the “World Beauty Organization”, because the company has so many well-known brands that allows it to easily lead in the field of cosmetics production.
However, L`Oreal pays a lot of attention to advertising (the significance of which was noted by Eugene Schuler himself) and the constant development of the latest tools (the company puts at least 3,000 new product formulas on the market every single year).
How L`Oreal manages not only to keep many different brands under its wing (many of which compete with each other, and even with its own owner), but also achieve their active development, experts will study for more than one year. But L`Oreal has indeed set a precedent that is unique in history. However, one of the owners of L`Oreal once admitted that such a competitive atmosphere is created specifically in order to increase the performance of each individual brand. That is, while many other companies strive for monopoly, L`Oreal, on the contrary, “splits” its own company so that it competes not only with companies outside, but even from within.
Life will show what will come of this, but so far L`Oreal has managed to build a completely unique global project.
However, the world-famous fame of the L`Oreal brand is due primarily to high-quality and necessary products, the prestige of the company, and also to the fact that the company is often a pioneer in the development of the latest cosmetics.
Other famous iconic brands:
• Kellogg's. Famous iconic brand
• Kleenex. Famous iconic brand
