Evian. Famous iconic brand
One of the most interesting cult brands is Evian. Surprisingly, Evian water costs more than many drinks (even more than Coca-Cola). And, although Evian has innumerable competitors, Evian still continues to lead among all other suppliers of clean water.
Why do people choose Evian?
There are several reasons for this. First, Evian was the first to sell something that was previously free - that is, ordinary water. Secondly, over the years that the company and the brand have existed, they have already firmly entrenched themselves in the minds of people, so when people think about clean water, Evian comes to mind first of all. Thirdly, Evian does not try to change to please the consumer (whereas other water producers are constantly inventing all sorts of innovations - adding flavors or something else that, in theory, improves the taste of water) - the company, as well as from its very inception, produces everything the same clear water, as if suggesting to everyone that Evian branded products do not require innovation, as they are already perfect. Fourth, Evian bottles give detailed information about where exactly Evian water comes from, how long it takes nature to make Evian water really pure (over 15 years!), why Evian water is the purest water, and how much water Evian is required by the human body per day and so on and so forth.
Enough? Quite to become the most famous and most bought. However, Evian has another important attribute - this water is positioned as medicinal (because of which, by the way, it was originally sold only in pharmacies). Later versions of Evian are even served as detoxifying water.
That is why people are ready to pay money, because, as you know, they do not save on health.
Today, Evian produces more than 5 million branded waters daily, which can be purchased in more than 120 countries around the world. And the Evian company makes good money, because their branded water is by no means cheap.
However, for the sake of Evian water, people are ready to shell out money, although this water does not differ in taste or quality from many of its competitors. People pay for the Evian brand, which has proven itself over the years and whose reputation today is as pure as Evian water itself is claimed by the producers.
Other famous iconic brands:
• EA Games. Famous iconic brand
• Duracell. Famous iconic brand
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