Converse. Famous iconic brand

One of the truly iconic brands that has become a true classic is the Converse brand, which to this day is known as the manufacturer of sneakers with stars revered by many people.

Yes, Converse, or rather the Converse Rubber Shoe Company, is a well-known manufacturer of sports shoes. However, unlike its competitors such as Adidas or Nike, Converse never chased fashion. No, Converse, ever since its inception (in 1908), has maintained its own style, its own special taste, its own special charm.

However, the phenomenon of the charm of Converse shoes appeared a little later, just when all the major manufacturers of sports shoes staged a race for fashion, for new trends. However, Converse did not join this crazy competition, but continued to release the same already familiar shoes. That's why they became classics, stylish retro - out of time, out of fashion.

But do not think that Converse is such a conservative. No, the company has become a pioneer more than once and has shown what it is capable of. After all, it was Converse who came up with the idea of using celebrities in advertising their shoes. For a long time, Converse has been sponsoring basketball competitions ... By the way, initially Converse did not even try to produce sports shoes. They just made good shoes. And the association with sports appeared precisely when Converse began to sponsor basketball competitions.

So, when Converse started sponsoring sports, they were the first to use famous athletes as advertisements. Basketball stars such as Chuck Taylor, Michael Jordan, Tiger Woods, Dennis Rodman and others advertised iconic converses. And it was Converse who was the first to create a line of shoes directly related to the personality - it was the Chuck Taylor All Star brand.

Yes, most of all the world was impressed by the famous Converse All Stars Shoe. These star-studded sneakers have become a true shoe classic. Converses with stars often appeared in books, in songs, in movies, they were worn by many celebrities.

By the way, in the famous sci-fi movie "I - Robot" the hero played by Will Smith appears in cult rare sneakers with stars.

So, let Converse not be as popular as Nike, Adidas or Reebok, but they have a much higher status - the status of a classic, the status of a legend, the status of a cult. And that's why Converse fans never betray their idol. This is evidenced at least by the fact that Converse sells very well in almost all countries of the world, despite the fact that the company does not spend huge amounts of money on advertising its product. It's just that there are connoisseurs of the classics everywhere, and for many of them, Converse is not just shoes, but a real value, almost a collector's rarity.

So oblivion of the cult brand Converse does not threaten. There will always be connoisseurs of these shoes, always and in every corner of the world there will be fans of the famous sneakers with stars. And even in the distant future, when ultra-modern shoes that do not stain or wear out are invented, there will still be people who will prefer Converse classics to all the new fashions - the famous sneakers with stars.

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