Budweiser. Famous iconic brand
Someone else, and the Budweiser brand hardly needs an introduction. Even those who do not drink beer know this brand very well, and, of course, everyone knows the Budweiser symbolism, even if they hear this name for the first time. It is not for nothing that Budweiser is called the “king of beer”, because they, like no other company, deserve this title.
The Budweiser brand is one of the most famous in the world, one of the most successful, and, most importantly, for competitors, it is an unattainable pinnacle. Budweiser beer can now be bought in any country of our planet. At home, in the Czech Republic, the Budweiser brand is almost synonymous with the word “beer”, and in the USA every second person who orders a mug of beer will definitely order Budweiser.
Surprisingly, for Americans, Budweiser is the same American brand as Levi`s or Coca-Cola - it is so popular there. And in some countries, beer is simply called Bud in general, and without even thinking about the fact that Budweiser is actually just the name of one of the beer brands.
Budweiser's closest competitors are Heineken and Miller, but those are still a long way from actually competing on an equal footing with Budweiser. The same Heineken produces 2 times less products than Budweiser, and the price of the Budweiser brand exceeds the price of the Heineken brand by as much as four times. Miller ranks even lower.
How did the modest Czech beer achieve such worldwide fame?
Oddly enough, the popularity of Budweiser directly depends on advertising. No company has launched such a large-scale advertising “attack”. The Budweiser promotion was simple, yet powerful and effective. Budweiser has been a real hit, so although the current advertising is no longer on such a scale, Budweiser is still on the lips of consumers.
However, Budweiser is also not slowing down. But after the usual mass advertising, they switched to thematic advertising - primarily on television and sports. For example, Anheuser-Busch (namely, this little-known company that owns the Budweiser brand) spent $ 32 million on the World Cup, which was held in 1998. So the majority of sports fans and fans consume Budweiser.
And while Anheuser-Busch is often criticized for pushing its products on young people, the majority of young people choose Budweiser.
So, using a very simple method, the Budweiser brand has achieved phenomenal results, becoming the leader among all beer brands. The Anheuser-Busch advertising campaign paid off, and no matter how significant the investment was, in the end, the company's income still significantly exceeded all costs.
And the success of the Budweiser brand shows that even today (in an age when the consumer is already tired of advertising activity), advertising is a very effective tool for any product. The main thing is not to skimp on costs and go towards your goal, no matter how far and inaccessible it may seem.
Other famous iconic brands:
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