BMW. Famous iconic brand
The iconic BMW brand is truly exclusive. First of all, because the company, unlike other car manufacturers, does not create any sub-brands and adheres to one style from the very beginning. That is why the associations associated with the BMW brand in people are always clear and understandable.
Although, if you really understand, one day the company nevertheless changed its activities. After all, initially BMW produced jet engines for aircraft (the abbreviation "BMW" is derived from the name "Bavarian Motor Works"). By the way, the BMW logo was not chosen at all by chance, because white and blue colors are the only colors that are visible through the spinning propeller.
So in 1923, seven years after the opening, BMW decides to start producing cars. And they do not just begin to produce cars, but create a brand of a real elite and expensive car. Moreover, branded cars were not only expensive, but also really high-quality cars. The company has been closely monitoring the technical characteristics of its products from the very beginning.
To this day, BMW cars (like the brand) mean the same thing - high-quality and elite vehicles.
However, despite the fact that BMW products are very expensive, many people prefer to buy these cars, paying tribute above all to the quality and reliability of this German automaker. Because they know exactly what they get when they buy branded BMW products.
Isn't this the best advertisement - quality and stability? It is not for nothing that BMW has been receiving prestigious awards and prizes for many years. And not only in Germany, and even not only in Europe, but also in the USA (2002, OCI (Outstanding Corporate Innovator) award). So not only people, but also specialists agree that BMWs are really high-quality cars.
That is why, although there are a great many car manufacturers on the world market today, the BMW brand stands apart, but on the edge, namely as an exclusive representative.
And, perhaps, no other car brand can boast of the special position that BMW has achieved. And, therefore, as long as the company and the brand comply with the rules set by them themselves, there will not soon be a really worthy opponent for BMW, but elite and reliable cars with a white and blue company badge will drive around the world's roads.
Other famous iconic brands:
• Bang & Olufsen. Famous iconic brand
• Ben & Jerry's. Famous iconic brand
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