Audi. World famous brand

One of the most famous brands in the world is the German brand Audi, which has become famous all over the world.

First of all, the Audi brand was made famous by one of the iconic car models, which to this day is one of the best and most successful cars in the world - this is the Audi TT model, which started production in 1999. This model is known not only for its technical characteristics, but also has an original design, made from sketches by the famous musician Jimmy Hendrix. Also, it was the Audi car that was the first in history to exceed the speed barrier of 400 km/h. In addition to all of the above, there is the fact that Audi (like the famous Swedish car brand Volvo) was the first to test their cars for safety in emergency situations.

The emergence of the brand is also very interesting. After all, the Audi company was created by engineer August Horch, who made his first car back in 1901.

By the way, the history of the brand name is interesting. "Audi" in Latin means "listen". And how is this word connected with Audi cars? Nothing. The association is more complicated. The fact is that the surname "Horch" in German also means "listen". This is the unusual play on words and meanings that August Horch chose for the name of the company.

The Audi logo is also interesting - four intertwined rings. What do they mean? The answer is simple: this is the designation of four companies that merged into one automobile union (known as AG): Audi, Horch, DKW and Wanderer.

So, when August Horch made his first car, he literally immediately thought about how to improve it. And he thought that the efficiency of the car could be significantly improved if the car was made lighter. So Audi cars acquired a body made of an alloy of lighter metals, which really improved the technical characteristics of the branded products.

And in order to test the capabilities of his cars, Horch constantly sent his cars to participate in various competitions. And the cars proved in practice that they were better than their competitors, often turning out to be winners (only in the International Austrian Alpine rally, Audi cars won in a row from 1912 to 1914). By the way, Audi cars participate in auto competitions to this day, even in the most difficult Le Mans races.

It was thanks to victories in auto racing that the Audi brand won the trust of buyers, and together with a unique modern design and high reliability, Audi has truly become one of the most famous auto brands in the world.

By the way, Audi pays a lot of attention to the design of its own products. They even created a special Audi Design Foundation, where young designers can prove themselves.

It is clear why today the Audi brand is one of the most famous brands in the automotive industry. People associate the company with quality, high technology (it is not for nothing that Audi's motto sounds like "Technological breakthrough"), maximum reliability and modern design. And with such characteristics, Audi cars will always be highly valued by car owners. At least as long as cars are an important part of our lives.

Other famous iconic brands:

 • Apple. Famous iconic brand

 • Adidas. Famous iconic brand

 • American express. Famous iconic brand