Audi. Famous iconic brand
One of the most famous brands in the world is the German brand Audi, which has become a real cult.
First of all, the Audi brand was glorified by one of the most successful car models, which to this day is one of the best and most successful cars in the world - this is the Audi TT model, which started production in 1999. This model is known not only for its technical characteristics, but also became famous for its original design, made from the sketches of such a cult figure as Jimi Hendrix. Then it was the Audi car that was the first in history to exceed the speed barrier of 400 km/h. Added to all of the above is the fact that Audi (like another well-known car brand Volvo) was the first to start testing their cars for safety during emergencies.
Audi was founded by engineer August Horch, who made his first car back in 1901.
By the way, the history of the appearance of the brand name is interesting. "Audi" is Latin for "listen". And what does this word have to do with Audi cars? Nothing. Here the association is more complex. The fact is that the surname "Horch" in German also means "listen." Here is such an unusual play on words that August Horch chose for the name of the company.
The Audi logo is also interesting - four intertwined rings. What do they mean? The answer is simple - this is the designation of four merged into one automobile union - AG - companies Audi, Horch, DKW and Wanderer.
So, when August Horch made his first car, he literally immediately thought about how to improve it. And I thought that the efficiency of the car can be significantly improved if the car is made lighter. So Audi cars got a body made of an alloy of lighter metals, which really improved the technical characteristics of branded products.
And to test the capabilities of his cars, Horch sends his cars to participate in various competitions. And the cars showed what they were capable of, often turning out to be winners (only in the International Austrian Alpine rally did Audi cars win in a row from 1912 to 1914). By the way, Audi cars participate in auto competitions to this day, even in the most difficult Le Mans races.
It is thanks to victories in motor racing that the Audi brand has gained the trust of customers, and coupled with a unique modern design and high reliability, Audi has become one of the most famous car brands in the world.
By the way, Audi pays a lot of attention to the design of its own products. They even created a special fund, the Audi Design Foundation, where young designers can prove themselves.
So to this day, the Audi brand is one of the most famous brands in the automotive industry and people associate the company with quality, high technology (no wonder the Audi motto sounds like “Technological breakthrough”), maximum reliability and modern design. And with such characteristics, Audi cars will always be in demand. At least until cars are in demand.
Other famous iconic brands:
• American express. Famous iconic brand
