Wrigley. Famous iconic brand
The history of the Wrigley brand is quite interesting. After all, William Wrigley began his commercial activities by selling laundry soap. However, Wrigley decided not only to sell soap, but also to somehow encourage people to buy soap from him. His incentive idea was very simple - for the purchase of soap, he would give a free bag of powder for loosening the dough.
However, something strange happened - people were not very willing to take soap, but they bought the powder very well. Wrigley quickly changed his strategy, following the original scheme - he began selling baking powder and included a couple of packs of chewing gum for free.
And this time something surprising happened - people were more interested in chewing gum than in baking powder. Well, people made their choice and William Wrigley followed the wishes of the buyers.
This is how the Wrigley brand was born. Soon William Wrigley focused entirely on selling chewing gum, which was gaining popularity in the States. And his signature Wrigley's Juicy Fruit has become one of the most popular chewing gums all over the world.
However, Wrigley had very strong competition, and in order to beat everyone, he had to think about offering customers a special product. The result of the work done was Wrigley's Spearmint chewing gum. But this chewing gum became popular not only because it had distinctive qualities. The fact is that when the economic crisis hit in 1907, many companies abandoned advertising altogether. On the contrary, Wrigley invested even more money in advertising. And if you were in New York at that time, you might see advertisements for Wrigley chewing gum all over the city.
But that is not all. In 1915, William Wrigley staged an unprecedented campaign - he sent his products free of charge to every person in the United States (more than 14 million units of chewing gum were distributed). Such advertising brought Wrigley chewing gum its greatest success.
True, during World War II, the Wrigley company suspended its activities (although products were also supplied to the army), but after the end of the war, William Wrigley’s son, Philip, returned branded products to the market. And people were even more happy to buy Wrigley.
Now the iconic Wrigley brand is known all over the world, and the company sells its products in almost all countries of the world (14 production plants in different countries of the world and more than 150 countries where products are sold). If you calculate how many Wrigley branded chewing gums are sold annually, it turns out that for every person on Earth there are at least 190 chewing gums per year. Moreover, some Wrigley products are very popular under their own independent brands, such as Orbit or Hubba Bubba.
This is how chewing gum has become an almost obligatory product in people's lives. And, of course, the most popular chewing gum is Wrigley (including all sub-brands), and the brand itself is the leader among all other manufacturers of these products.
Other famous iconic brands:
• Wal-Mart. Famous iconic brand
• Volkswagen. Famous iconic brand
• Walt Disney. Famous iconic brand
