Wonka. Famous iconic brand
How is the Wonka brand different from others? First of all, the Wonka brand appeared in a book, then ended up in the world of cinema, and only then became a reality. After all, there was originally a book written by the famous science fiction writer Roald Dahl. It is in this book that Wonka chocolate first appears. The book was called, as you probably guessed, "Charlie and the Chocolate Factory".
But this is worth talking about in detail. So, the book was a huge success all over the world. A little later, based on the book, director Mel Stewart created a film of the same name, which the audience also really liked. And then Nestle decided to do something amazing. This was one of the most extraordinary marketing moves (in those distant times, of course, because now such tricks are not at all uncommon). Wonka chocolate, famous from the book and film, suddenly appears in stores one day. Of course people started buying this chocolate. Of course, the fairy tale suddenly became real. Moreover, Nestle follows the standards in everything - real Wonka chocolate is exactly the same as it was remembered from Quentin Blake's illustrations for Dahl's book "Charlie and the Chocolate Factory".
In general, it is clear that it was a very insidious, but very successful idea. This is how the extraordinary Wonka brand appeared in the world.
And this is not the whole story of the Wonka brand. After all, years later, the book "Charlie and the Chocolate Factory" began to be forgotten under the influx of new, no less amazing fairy tales. And it is unknown what would have happened to the Wonka brand if one day Tim Burton had not been inspired by the idea of making his own version of "Charlie and the Chocolate Factory".
As our contemporaries know, Tim Burton's film returned the attention of the entire planet to Roald Dahl's book, and at the same time to the Wonka brand. Once again, the counters of the sweets departments were decorated with Willy Wonka's extraordinary fairy-tale chocolates. Once again, children and adults all over the world began to happily buy Wonka sweets.
This is the amazing story of the emergence of the extraordinary Wonka brand. And we really want to hope that the fairy tale will not end there.
P.S.: By the way, in the wake of the success of Burton's film, Nestle organized an advertising campaign: in Wonka chocolate you could find a golden ticket and visit the confectionery factory. So miracles happen in ordinary life.
Other famous iconic brands:
• Walt Disney. Famous iconic brand
• Wal-Mart. Famous iconic brand
• Volkswagen. Famous iconic brand
