Virgin. Famous iconic brand
One of the most extraordinary brands in the world is without a doubt the iconic Virgin brand.
The Virgin brand presents itself under a very unusual activity. And Virgin's activities are indeed very diverse.
This is, first of all, Virgin Records, under which the company's activities began. The task of the company included the delivery of musical mail to the house. Moreover, Virgin had to compete with well-known music stores. But the company coped with the task, and many people in the 70s of the twentieth century received the avant-garde music of those years from the representatives of the Virgin company. So they associated music with the Virgin brand.
But if Virgin had stopped there, the company and the brand would have been forgotten now, as much of the music of the 70s was forgotten.
However, Virgin took the liberty of moving into a different business - transatlantic travel, by founding the Virgin Atlantic division. Of course, many marketers, having learned that a brand closely associated with music, took up a completely different activity, predicted Virgin, if not extinction, then a significant financial collapse. However, Virgin coped with the task very successfully and the Virgin Atlantic division became no less famous than Virgin Records.
Apparently, the success of the company in various areas gave Richard Branson (the owner of Virgin) a great idea, after the implementation of which Virgin became known as the “people's capitalist”. But be that as it may, Virgin tried to be realized in many different areas of activity. This is how Virgin Cola, Virgin Books, Virgin Radio, Virgin Vodka, Virgin Sun, Virgin mobile phones, Virgin Megastores and even Virgin Condoms were born.
True, Branson was not always able to successfully resist competitors. So, for example, the idea of Virgin Cola failed. The same thing happened with Virgin Brides. However, other areas of Virgin have been quite successful and have brought Virgin worldwide success.
And often the success of one or another division depended on Richard Branson, who popularized sub-brands with the help of unusual advertising campaigns.
However, Branson's success in such diverse fields has surprised the world and made the Virgin brand one of the most popular and most extraordinary.
But the Virgin experts themselves call the secret of their own success a special approach to business, which they called the "secondary engine of success." According to this approach, Virgin was trying to fill a niche in the market where there was a real need for its services, but at the same time, before starting work, the company's specialists studied the mistakes and failures of other companies that had already tried to fill this niche. That is, Virgin developed by learning from the mistakes of other companies. A very interesting and useful marketing ploy.
Now Virgin is best known for its unique versatility and phenomenal success, which is why Virgin will forever go down in human history as one of the most extraordinary iconic brands in the world.
Other famous iconic brands:
• Umbrella. Famous iconic brand
• Toys "R" Us. Famous iconic brand
