Red Bull. Famous iconic brand
What is so original about the Red Bull brand? If it were not for his catchy cartoon advertisement - "Red Bull gives you wings", then in general, few people would distinguish this drink from others of the same kind.
Of course, this is not true. Firstly, Red Bull is one of the most famous and best-selling products among the so-called “tonic drinks”. Secondly, the advertising campaign of the Red Bull brand deserves special mention. Thirdly, and most importantly, Red Bull really gives you wings.
However, let's go in order. And it all started from the moment when the Austrian Dietrich Mateschitz, upon arrival in Hong Kong, tried the local Krating Daeng. It was a special tonic drink, which was very actively consumed by the Hong Kong people. After Mateschitz drank "Asian liquor", he somehow perceptibly cheered up. So much so that he decided that the West simply must try an unusual tonic drink.
So, Mateschitz had the idea for the original drink. Without hesitation, he left the name the same (Krating Daeng in Hong Kong means the same as Red Bull in English), it remains only to open a company, pour a drink into cans and that's it.
In fact, it turned out to be more difficult. However, the specific advertising policy justified itself. And the unusual advertising of Red Bull was that the drink was advertised where it is most needed - in nightclubs, at universities, among athletes, that is, among those people who sometimes just desperately need to cheer up. Especially Red Bull leaned on sports. Now Red Bull owns a Formula 1 team, hockey and football clubs (all with the same name). And Red Bull sponsors aerial competitions in aerobatics.
Well, it’s not worth talking about the original Red Bull advertising cartoons - this is a special style, now called “Redbull”.
Now a little information about the drink itself. The first thing that sets Red Bull apart from many other tonics is its tolerance for alcohol. This, however, is not always good, since the use of Red Bull with alcohol or drugs (there are such lovers) often causes death. And there you can no longer prove what killed a person - alcohol, a drug, or a Red Bull drink. So we advise you not to experiment (and it is advisable to give up alcohol and drugs altogether ... and Red Bull too), and be more attentive to your health. Secondly, Red Bull really tones the body, and even accelerates brain activity. However, such artificial "invigoration" naturally does not pass without a trace (do not believe it - read the composition of the drink).
However, people seem to pay little attention to the latter fact, given how many Red Bull are sold annually. So some countries (Germany, Taiwan) even banned this drink from sale. Which only increases the popularity of the drink and the brand. How then can you say that the Red Bull brand is ordinary?
PS: By the way, about the originality of the brand. What color do you think Red Bull is? Few people know about this (because they drink it exclusively from metal cans), but it is not red at all (as you might think, based on the name). So what color is it? Most of all, Red Bull is similar in color to beer.
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