Johnson & Johnson. Famous iconic brand
One of the most interesting iconic brands is the Johnson & Johnson brand, which today is the leader in the sale of medical products and supplies.
Johnson & Johnson have chosen a very narrow niche for themselves and it is amazing how they managed to achieve such phenomenal success and such fame.
The popularity of the Johnson & Johnson brand is primarily due to the fact that they often became pioneers in their field. For example, the company's first products were absorbent cotton and antiseptic dressings. Surprisingly, before Johnson & Johnson launched its products on the market, advertising them as protection against "invisible killers" - germs, the whole world used ordinary non-sterile cotton wool. So the company's products quickly gained popularity.
Also Johnson & Johnson were innovators in the release of adhesive plasters and Johnson baby cream. There has never been anything like it on the market before.
Only Johnson & Johnson products are very specific, and in this area one unsuccessful case is enough to permanently arouse negative feelings in the consumer towards the brand and branded products.
The biggest failure in the history of the company was the world-famous “Tylenol crisis”, when seven people died after taking Tylenol pills. Later it turned out that the tablets were contaminated with cyanide. It was a real collapse of the company and the Johnson & Johnson brand. It seemed that after this tragedy, Johnson & Johnson could be put an end to.
However, Johnson & Johnson was saved by the fact that they always approached their work and their consumers very responsibly. The company immediately recalled all Tylenol products and replaced them with another one. Moreover, the company provided the new tablets with a company seal as a guarantee against forgery, and now all pharmaceutical companies use such seals.
And people, having learned about how seriously the company reacted to the “Tylenol crisis”, again opened their “credit of trust” to Johnson & Johnson. And they didn't count later. And even the killer brand Tylenol was able to gain confidence.
And Johnson & Johnson really got the cross. The truth is quite different - the International Organization of the Red Cross, as a proof of its trust, allowed Johnson & Johnson to put their symbol on their products.
So to this day, Johnson & Johnson is very popular and is still the leader in the production of medical products and materials. In addition, as often emphasized in the advertising campaign, Johnson & Johnson is the world's largest company that cares about the health of its customers. And Johnson & Johnson has few strong competitors, because over the long period of its existence (Johnson & Johnson began its activities in the 80s of the XIX century), the company proved that it can really be trusted with the most important thing for a person - health.
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