Jack Daniel`s. Famous iconic brand
One of the most famous iconic brands is Jack Daniel`s. This brand does not even need advertising, it is known on all continents. Even those who have never drunk whiskey know well the Jack Daniel`s name and the signature square bottle.
However, the Jack Daniel`s brand is not just a well-known cult brand. This is a very special brand. Firstly, the characteristics attributed to the brand by people are very interesting, and these characteristics, as marketers have found out, are very different in different countries. So, for example, one of the most striking characteristics of the Jack Daniel`s brand is masculinity, the image of a macho and a cool man. It is for these qualities that Jack Daniel`s sells well in America, Australia and some European countries.
But for example, the Germans value Jack Daniel`s solely for its quality, since the drink invented by Jack Daniels really stands out from other types of whiskey (we will return to this feature later). In Japan, oddly enough, Jack Daniel's is inextricably linked with coolness (!), and this is precisely what is a special incentive for the Japanese to buy this brand of whiskey.
Now, about the special quality characteristics of Jack Daniel`s whiskey. A lot of people who have tried Jack Daniel`s claimed that whiskey has some very special - warm - taste. Oddly enough, this association is not accidental. After all, Jack Daniel`s is made using a special technology developed by Jack Daniels. This technology is associated with a special aging of charcoal, as a result of which Jack Daniel`s whiskey has a very special taste. And although few people know or think about the process of making Jack Daniel's branded whiskey, the mention of their own technology caused some association with warmth among people. Well, there it is already close to associations with the warm South, the warmth of friendship, the warmth of spiritual comfort. And the company, noticing such associations in time, skillfully used Jack Daniel`s advertising in its time, which only fixed the feeling of warmth of branded whiskey in people's minds.
Also, by the way, an important role in the development of the Jack Daniel`s brand, its special masculinity was played by the role of the creator of Jack Daniels. Daniels was a bright and interesting personality and his personal characteristics, skillfully used by marketers and advertisers, created the image of "Mr. Cool", with which Jack Daniel`s whiskey became inextricably linked. Of course, the advertising image of Jack Daniels differed in many ways from a real living person, but, as is often the case in the history of mankind, the real person was quickly forgotten, and his image - the image of "Mr. Cool" remained, embodied in the legendary whiskey Jack Daniel`s.
The image was further strengthened by the "masculine" square branded bottle, into which Jack Daniel`s whiskey is currently bottled.
By the way, the Jack Daniel`s brand can still boast that their company is the oldest distillery in the United States. After all, the company was the very first to register its activities in the states - back in 1866.
The special taste of the product, the characteristics of the brand, the personality of Jack Daniels and the unique square bottle made Jack Daniel`s whiskey a bright, eye-catching and memorable product compared to all other drinks in this category. And therefore, to this day, the brand and the actual product are popular with many people on all continents of our planet. And now Jack Daniel`s brand is not threatened with oblivion.
Other famous iconic brands:
• Hush Puppies. Famous iconic brand
