Duracell. Famous iconic brand
What is so special about Duracell batteries? Surprisingly, nothing. But the Duracell brand has a lot to say.
The Duracell brand has become a cult, although the batteries themselves can hardly boast of anything truly original. Apart from the name, of course.
And it all started quite simply. And the occasion was by no means joyful. World War II was going on in the world, and, as always, the front was heavily dependent on the lack of energy-intensive batteries. No, then ordinary salt batteries were already in use, but their service life was too short. Well, since there is a need, there were also people who could solve the problem.
And this was done by an inventor named Samuel Reuben. His mercury and capacious battery immediately began to be in demand, so the business of the company, which Reuben founded with Philip R. Malory, went uphill.
By the way, the creators chose the name for the new battery very well. After all, the name "Duracell" is a fusion of two words - "durable" and "cell" - which mean "element of durable use".
This is how Duracell batteries were born. But, if the matter was limited only to this, then only specialists studying this topic would know the name of Duracell. Because very quickly, other companies learned how to make batteries that last as long, and some even surpassed Duracell. However, it is the Duracell brand that is considered the benchmark for the long service life of batteries. The secret of Duracell's success is a good advertising campaign.
Here it is impossible not to mention such a find of the company as a fluffy pink rabbit. These are usually a staple of Easter in the United States. And now, judging by the world-famous videos, these cute little animals, equipped with Duracell, remain active longer than their brothers equipped with conventional batteries.
True, in defense of Duracell, it would be worth mentioning that it was these batteries that introduced such a criterion as an expiration date into use. Now, as we know, all batteries adhere to this rule.
So, if you suddenly need batteries that will last a long time, you will certainly trust Duracell. But not because Duracell lasts longer than all other batteries. And because this cult brand - Duracell - is associated with a long service life.
Other famous iconic brands:
• Courvoisier. Famous iconic brand
