Hewlett-Packard. Famous iconic brand
Hewlett-Packard is one of the leading companies in the digital technology market today. For all its fame and proven quality, Hewlett-Packard stands out among other companies in that for the first time it applied a completely unique marketing strategy, which even received a separate name - HP WAY.
What is Hewlett-Packard's specialty in doing business?
Everything is very simple - in a very unusual, but worked in practice, a special approach to their own employees. The most amazing thing is that the founders of Hewlett-Packard did not try to invent something new or introduce any particular innovative management strategy. No, they did it quite by accident - because they had no idea how to run a business and thought, first of all, not about maximum earnings, but about the people who work in the company, and tried to make this world a better place.
Hewlett-Packard was founded by student friends from Stedford University, Bill Hewlett and Dave Packard. Initially, they made audio oscillators, with which the sound was checked. The production was handicraft, and instead of an office and as a production facility there was a garage. Hewlett and Packard didn't even think of something big, they just made their strange audio oscillators.
However, it turned out that these same audio oscillators are a very useful thing (one of the first major buyers was the Walt Disney studio, which bought as many as 8 units of production), that soon Hewlett and Packard had to expand.
But even having expanded production, the founders of the company still did not take their own offspring seriously, and the workers they hired were acquaintances and friends who could always turn to the authorities with their own opinion or proposal. It was then that the special branded marketing strategy of Hewlett-Packard, which would later be called HP WAY, was born. That is, the employees, on an equal footing with the creators, participated in the development of the company, helped and offered their ideas. Well, the authorities, for their part, tried in every possible way to help their employees - social packages, medical insurance, gifts for the holidays, bonuses, corporate events, improve their working conditions, listened to their opinion. That is, Hewlett-Packard has developed as a single organism, where each component has its own importance.
In addition, a simple idea helped Hewlett-Packard to become a leader - the company really tried to produce useful things that people needed, tried to improve and simplify people's lives.
It is clear why, for all its immense popularity, the Hewlett-Packard brand has always been at its best in terms of quality and trust among the company's customers.
And to this day, Hewlett-Packard keeps its traditions, takes care of its employees and listens to their opinion, and each employee can always put forward their suggestions to improve the company's work. Well, consumers of Hewlett-Packard products can be sure that the company is focused primarily on producing high-quality and necessary products, and is not trying to make money by hook or by crook.
To date, Hewlett-Packard serves more than a billion consumers in more than 160 countries around the world, and, by the way, invests at least $4 billion a year in research and implementation of innovative products in the field of digital technologies to the global market.
So the Hewlett-Packard brand is known all over the world and is valued everywhere as a symbol of high quality and truly useful digital technologies.
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